Success Stories
Student Acquisition • Lead Generation

A University Achieves 10% More Student Enrollments

Client: Private University
Year: 2024 (1 month)
ROAS: 48X

Final Results Of the Project

Total Impressions
~130 million
Video Views
Maintained even in low seasons
Clicks
~1.2 million
Total Leads (Form + WhatsApp)
~5,000
On-Campus Visits
~2,000
Preference Rate
~90%
Year-over-Year Enrollment Growth
+10%
ROAS
48X – 4,800%

Project Metrics

Preparation70%
Project Strategy Execution90%
Customer Execution85%
Duration (1 month)9%

🛠️ What Did TheCreew Do?

Strategy Alignment

  • Aligned the university's promotional activities with a digital advertising strategy
  • Integrated online and offline campaigns under one main goal: increase enrollments

Landing Page & Form Setup

  • Designed landing pages with program-specific content for prospective students
  • Created application forms and integrated them into all campaigns

CRM & Form & WhatsApp Integration

  • Automated lead collection from forms and WhatsApp into a CRM
  • Organized call center to handle both inbound and outbound calls
  • Collected data by asking visitors, "Where did you hear about us?"

Digital Advertising Campaigns

  • Launched comprehensive media plan across Google, Meta, and DV360
  • Focused on video views and brand awareness campaigns
  • Retargeting campaigns to track and re-engage prospects

Overview

What was Happening before the Project?

  • The university was running traditional promotional activities, but they were not aligned with digital strategy
  • No dedicated landing pages or application forms were in place
  • No CRM or WhatsApp integration with the campaign channels
  • Call center operations were limited and lacked systematic follow-up
  • Student acquisition process lacked proper conversion tracking and reporting for digital campaign tools

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