Success Stories
Direct Booking Solutions • Digital solutions for Hotels
How A Resort Hotel in Izmir Reaches Top 5 in Turkey with 30x ROAS?
Client: A Resort Hotel in Izmir
Year: 2025
ROAS: 30X
Final Results Of the Project
National Ranking
Top 5 most searched hotels in Turkey
Seasonal Occupancy
Maintained even in low seasons
Conversions via Hotel Ads & PMax
Significant increase in direct bookings
ROAS
30X – 3,000%
Project Metrics
Preparation90%
Project Strategy Execution90%
Customer Execution90%
Duration (11 months)92%
🛠️ What Did TheCreew Do?
Funnel-Based Ad Strategy
- Data-driven campaign planning across Google Ads, PMax, Meta Ads
- Google Hotel Ads integrated for real-time booking visibility
- Retargeting campaigns designed to capture undecided visitors
Reservation Module & Call Center Setup
- Implemented a custom reservation system integrated with the website
- Established a virtual call center to manage inbound/outbound calls
- Matched leads between the reservation module and call center for full transparency
Advanced Conversion Tracking
- Applied Meta API and Google Enhanced Conversions for accurate attribution
- Set up lead-to-booking funnel with detailed performance dashboards
Continuous Optimization
- Analyzed booking data and campaign ROAS weekly
- Optimized campaigns to secure consistent off-season occupancy
Overview
What was Happening before the Project?
- In 2023, after a brand transfer, the resort hotel entrusted its digital transformation to TheCreew (under Convertels Brand)
- The hotel was struggling to keep occupancy steady, especially in the off-season
- Advertising was running but lacked funnel-based conversion structures
- No advanced tracking, reservation module, or integrated call center existed
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