Success Stories
Direct Booking Solutions • Digital solutions for Hotels

How A Resort Hotel in Izmir Reaches Top 5 in Turkey with 30x ROAS?

Client: A Resort Hotel in Izmir
Year: 2025
ROAS: 30X

Final Results Of the Project

National Ranking
Top 5 most searched hotels in Turkey
Seasonal Occupancy
Maintained even in low seasons
Conversions via Hotel Ads & PMax
Significant increase in direct bookings
ROAS
30X – 3,000%

Project Metrics

Preparation90%
Project Strategy Execution90%
Customer Execution90%
Duration (11 months)92%

🛠️ What Did TheCreew Do?

Funnel-Based Ad Strategy

  • Data-driven campaign planning across Google Ads, PMax, Meta Ads
  • Google Hotel Ads integrated for real-time booking visibility
  • Retargeting campaigns designed to capture undecided visitors

Reservation Module & Call Center Setup

  • Implemented a custom reservation system integrated with the website
  • Established a virtual call center to manage inbound/outbound calls
  • Matched leads between the reservation module and call center for full transparency

Advanced Conversion Tracking

  • Applied Meta API and Google Enhanced Conversions for accurate attribution
  • Set up lead-to-booking funnel with detailed performance dashboards

Continuous Optimization

  • Analyzed booking data and campaign ROAS weekly
  • Optimized campaigns to secure consistent off-season occupancy

Overview

What was Happening before the Project?

  • In 2023, after a brand transfer, the resort hotel entrusted its digital transformation to TheCreew (under Convertels Brand)
  • The hotel was struggling to keep occupancy steady, especially in the off-season
  • Advertising was running but lacked funnel-based conversion structures
  • No advanced tracking, reservation module, or integrated call center existed

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